Big brain bitches #marketing #marketingtips #branddesign #brand #logodesign #businessowners

Name: Big brain bitches #marketing #marketingtips #branddesign #brand #logodesign #businessowners
Uploaded: 2025-02-26T23:30:21+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall (speaker) advises that businesses entering new markets, offering new services, or shifting audiences should undertake a rebrand. She…

26 Feb 2025 · 1 min

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Christina Hall (speaker) advises that businesses entering new markets, offering new services, or shifting audiences should undertake a rebrand. She reassures listeners that rebranding isn't about erasing recognition but strategically connecting a company’s history to its future. Hall emphasizes that a good designer preserves and improves brand integrity, avoiding complete redesigns that sever continuity, and counsels against letting fear drive rebrand decisions.

Chapters

If your business has been around for a while and you are branching into a new market, offering a new type of offer, or shifting who you talk to, what you're doing, you need a rebrand. And I know it's all scary. And you're like, well, people won't recognize me anymore, so not how that works. First of all, stop letting your fears run your life. Second of all, that's not how a rebrand works. A good rebrand, or refresh, if you will, that makes things sound less scary, is supposed to strategically connect your history with your forward path. A good designer knows how to do this. A good designer wants to do this. I had someone come to me other day who was like, oh, another designer wanted to completely redesign everything. I was like, please don't do that. And I told him, said I would. Even if you asked me to, I would tell you we should not do that. If you demanded I do it, I would say we're not a good fit. Because over everything, my job is to maintain and improve the integrity of your brand.