Short promotional-talk style video in which Christina Hall demonstrates the difference between selling generically and selling with a brand strategy. She uses an Apple Pencil example—addressing iPad-owning creatives, describing benefits of digital creation (infinite canvases, easy erasing, cost savings vs. sketchbooks)—and concludes that speaking to your target audience requires brand strategy, which she offers.
Chapters
I'm going to show you a difference between just selling something you have to sell and selling when you know how to speak to your target audience. Here's an Apple Pencil. It's white, it's for sale. You can buy it for me. It has a cap, and here it is. Are you an iPad owner and also a creative? And do you ever wish you could create faster, easier? And on the digital landscape? The tactile feel of drawing pen to paper is, of course, so satisfying. But every time you switch to a new page, you know you're getting closer and closer to filling up your sketchbook. And paper is not cheap. You're gonna have to go buy another sketchbook and spend so much money. What if you could create on almost an infinite scale and erasing is so much easier than it was before and you don't have to use light boxes to trace things. Let me introduce to you the Apple Pencil. With your iPad, you can get this Apple pencil, download a free app, and create almost infinitely with digital versions of every type of media. You can paint, draw, scribble, and you'll never have to buy a sketchbook again. If you want to speak to your target audience effectively, you need a brand strategy, and that's exactly what I do.