brand designers, if you want to stop attract clients who don’t get it or don’t listen, you need to

Name: brand designers, if you want to stop attract clients who don’t get it or don’t listen, you need to
Uploaded: 2025-03-25T17:20:53+00:00
Duration: 59 s
Channel: Christina Hall
Description: Short coaching monologue by Christina Hall advising brand designers to reposition themselves as experts rather than technical implementers. Hall argues…

25 Mar 2025 · 1 min

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Short coaching monologue by Christina Hall advising brand designers to reposition themselves as experts rather than technical implementers. Hall argues that designers are often perceived as mere executors (‘Photoshop monkeys’ or an ‘arm’) because of weak positioning; she recommends uncovering client desires and positioning the designer as the expert who translates brand needs into visual communication of thoughts, feelings, and emotions.

Chapters

If you're a brand designer and you want people to stop treating you like an arm or to simply create the shit that's in their head that you know does not work for their brand, this is a positioning problem. Is a brand positioning problem. You are currently positioning yourself as someone who can simply do the technical work. You simply know the programs. You simply have enough creativity to create what's here and put it out here. You are more than that. You know how to visually communicate thoughts, feelings and emotions. You, your potential clients don't know that, and it's not their job to know that. You need to position yourself as an expert. This is exactly what I do with my creative coaching clients. We find out what these people are looking for in them, what their true desires are, and how to position them as the expert to help them get to those desires and mitigate any problems in the way. That is how you stop getting clients who only treat you as a Photoshop monkey or an arm or simply the thing that creates the thing in their head. We know that's not what creates strong brands. So you need to position yourself as.