Brand designers, you have to stop just showing your work and hoping for the best #marketingtips

Name: Brand designers, you have to stop just showing your work and hoping for the best #marketingtips
Uploaded: 2025-02-19T19:27:01+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall advises brand designers to stop simply executing client requests and instead position themselves as trusted experts. She argues that…

19 Feb 2025 · 1 min

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Christina Hall advises brand designers to stop simply executing client requests and instead position themselves as trusted experts. She argues that showing only finished work or process videos trains clients to treat designers as technicians who replicate the client’s ideas; instead designers should define a clear differentiator and communicate expertise to attract clients who respect their creative guidance.

Chapters

If you're a brand designer and you think that you have to design what your clients ask for. For example, they're a photographer and they're like, I want a camera lens in my logo. You know that that is the worst decision to make on earth. But they are adamant that this is what they want. They do not care. They're showing you a canval over they want to work off of. I hate to break this to you, but this is your fault that they view you this way. You have not, in your brand strategy or in your marketing, positioned yourself as an expert in your field. You probably only show your work or show process videos, which only demonstrates that you are a person technical ability to use the programs that this person does not know how to use. Therefore, it makes perfect sense why they only view you as someone to reiterate what's in their brain. Instead of treating you like the creative professional who can develop complex visual concepts for their brand, they're treating you like someone who can copy paste what they're thinking. When I work with my creative coaching clients, we make sure to figure out their differentiator, their unique message and we double down on their expertise so that they're attracting people who respect them.