BRAND RECOGNITION IS NOT RECOGNIZING WHAT A COMPANY DOES FROM YOUR LOGO #marketing #marketingtips

I don't know why y' all make me do this. Google is free though. And since you don't want to listen to the professional, let's take a look at what Google says. Brand recognition is. It's the ability to identify and quickly recall the brand that is interacting with you. It's not what this person is saying which is the ability to recognize what the company does in terms of its offer, service or product. That is your marketing's job. It is not your logos job to tell people what you sell or what you do as a business. It's your logo's job to help people quickly identify who is speaking to them. And if you do it really well, you can capture the attention attention of new people who feel invited by your brand. And more importantly, you can capture people who already like your brand. They instantly know based on the design style who is speaking to them so they can pay attention listen, causing the opportunity for repeat customers. Allow me to demonstrate. Do you know who this ad is? Who's speaking to you right now? Even without the logo, we can very clearly tell it's Nike. But now look at how much easier it is to recognize and understand who's talking to us.