Brand Strategy Miss

Name: Brand Strategy Miss
Uploaded: 2024-10-14T20:47:27+00:00
Duration: 43 s
Channel: Christina Hall
Description: Christina Hall argues that many accountants lack a proper brand strategy. She critiques superficial target-audience definitions (e.g., "women age 25–45…

14 Oct 2024 · 1 min

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Christina Hall argues that many accountants lack a proper brand strategy. She critiques superficial target-audience definitions (e.g., "women age 25–45 in the Midwest") and advises deeper brand strategy work and audience research to understand prospects' thoughts, desires, and problems so accountants can position themselves and speak effectively to potential clients.

Chapters

You don't have a brand strategy and here's how I can tell. You're posting things like three accounting tips to help you prepare for tax season. And you're doing this as an accountant trying to get paid for accounting work. But you haven't done any of the work to even help people understand how they identify that they need accounting help in the first place. And giving them three free tips isn't going to help them know that your brand messaging, which is what this is, has to start with your target audience. And yet a lot of you will only define your target audience as women age 25 to 45 who live in the Midwest. That's not enough to know how to speak to them. On a deeper level, you need brand brand strategy work to figure out how you can position yourself in front of them, as well as additional target audience research to understand what they're thinking, what their desires are, and what problems they're having that you can help solve. You need to get a brand strategy.