Broke down some client work on live yesterday!! Soaps is one of my favorites

Name: Broke down some client work on live yesterday!! Soaps is one of my favorites
Uploaded: 2024-05-10T15:22:19+00:00
Duration: 48 s
Channel: Christina Hall
Description: Christina Hall narrates a live client-work breakdown where she researched tarot Major Arcana imagery to inspire a Gen Z–oriented brand. She identified a…

10 May 2024 · 1 min

Watch on YouTube

0:48

Christina Hall narrates a live client-work breakdown where she researched tarot Major Arcana imagery to inspire a Gen Z–oriented brand. She identified a specific six-pointed star on a card’s crown and incorporated that motif into bold, funky brand applications, offering versions with and without gradients.

Chapters

Like, if you think I don't go hard for my clients. I bought an entire book that tells me everything there is to know about every tarot card, the major arcana. So I got in here and I just did some research visually, like, what can I do for the brand? So I found this card on her crown. She has a very specific six pointed star. Specific six pointed star was really different for me, especially in terms of, like, trendy stuff. And they did want a trendier kind of like Gen Z inspired brand. So this is the brand that I ended up designing for them. It's like bold, funky, Gen Z inspired. It's got the six pointed star in the applications where it works. And they were given different versions of this without the gradient. But, like, look how beautiful.