Business owners you better be testing your website constantly #onlinebusinessowner #websitetips

Name: Business owners you better be testing your website constantly #onlinebusinessowner #websitetips
Uploaded: 2024-10-02T16:37:12+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall (speaker) argues that even successful websites should be continuously tested and optimized using user data and experiments. She frames…

2 Oct 2024 · 1 min

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Christina Hall (speaker) argues that even successful websites should be continuously tested and optimized using user data and experiments. She frames testing as the way to evolve a site beyond an initial revenue goal (examples: $1M → $2M) and emphasizes that UX testing uncovers non-verbal user signals to increase conversions and revenue.

Chapters

Your website may be doing a perfectly good job of bringing in Leads, clients, sales, etc. You may even be making over a million in revenue. But if you have, I know you're a business owner who wants to be the best. So what do you do once you hit your goal? Let's say your goal was to make a million dollars in revenue this year. Now what? The beautiful thing about a website is that it's never done evolving and you could always be collecting more information about your users in order to improve your user experience and create even more sales. Hit the next goal. 2 million in revenue. 5. The real way to be better than everyone else in your industry is to continue trying to be better. And the way to try and actually get the results you want is with data. That is what user experience is founded on. It is collecting data based on how people use your site, what people are telling you about your site without verbally telling you, and applying hypotheses and tests in order to see how they respond. If you have hit big revenue goals in your business, you obviously know quite a bit about what you're doing. But if you have not put time into the user experience of your website, you are probably missing out on so, so much more. You need to be testing your website in order to make sure that your website is consistently serving your target audience with what they need.