Christina Hall walks through five common DIY website mistakes: oversized logos, cluttered menus, long paragraphs without calls-to-action, oversized images, and abandoned blogs. She shows the layout that works instead: smaller logo, clear messaging about who you are and what you do, a prominent CTA button, and a featured blog teaser.
Chapters
Let me show you what it looks like when I land on your website. Giant logo that takes up a third of the page. Massive list of 20 plus links in your menu. Massive photo of your product, your service or yourself. No button inside three paragraphs about who you are, how you started, what your dog's name was growing up. More massive photos of your ethos Statement Three blogs linked that no one's going to read. Now let me show you what your website should look like. Smaller logo just so people know they're in the right place. You can have a fairly large photo of your product, service or you, but you should include messaging to explain who you are, what you do and who you serve, and a button to take them to the next step you want them to take. Then you can have a section explaining a little bit more if needed, but then you should move into listing your services or some of your products. Below that you could have a small blurb about who you are, how you were founded, and how you plan to help the people who are your target audience. You can have some subsections of different categories of what you sell or different subservices that you offer. Then you can list a featured blog that can get people interested if they feel like reading There is a science to.