Short video by Christina Hall reporting results from a survey of 100 business owners about frustrations when working with brand or web designers. Main finding: many clients say designers fail to deliver what they asked for; Hall frames this as an opportunity for designers to change practices and for her to fill the gap.
Chapters
I pulled a hundred random business owners and I saw something really, really interesting. In one of the answers I asked what was the most frustrating part of working with a brand or web designer? Most common response was not really shocking, but it was very eye opening. I'm going to tell you what the response was, but first I want to talk about why I asked this in the first place. As a business owner and brand strategist, I'm always looking for ways to improve upon the way my competitors are working. If there is a common plight with working with most designers, I'm going to find my to fill a gap or do what they're doing wrong differently. So that is the reason I asked what's the most common frustration you have with other designers? Most of the answers boil down to and I'm paraphrasing, but this is what I got out of the answers they boiled down to the designer never makes what they tell them to make. And herein lies the problem that most people believe about designers. And I'm gonna come out and say designers, it is your fault if.