Ecommerce girlie PSA #primeday #ecommerce

So if most of you aren't living under a rock, you've probably noticed that Prime Day is happening right now. A video to get you to buy anything in particular on Amazon. This is a video. As someone who worked almost their entire corporate career in E commerce, specifically on E commerce websites, I'm just here to tell you that almost every single one of your favorite brands is running a parallel sale right now. They are not allowed to say that it's a Prime Day sale, but because everyone is shopping Prime Day sales and they're very, very aware of it, people are, no pun intended, primed to buy right now. So stores are following suit and running parallel sales because people are in the shopping mood, they're in the buying mood, and they're in the if it's a deal, I'm going to buy it mood. So if this is a time that you need a restock on something of yours that's usually more expensive or something you'd like to stock up on, I would definitely go look at the website and see if they're running a deal right now. Because odds are, they most likely are. It's not that people are in competition with prime, it's that they're capitalizing on the fact that Prime Day deals are happening and people are.