& Eevee 🇨🇦

This is exactly how you attract misaligned clients who don't respect your authority, your expertise, or your pricing. When you create a brand that's simply all about you and only for you, you're not attracting customers and clients that need to buy into a certain belief and ideal and feeling and emotion that makes them think, holy, this person is the person for me. I need to work with them and nobody else. And they'll be willing to pay whatever it is because they know that you can provide the transformation that they need. That is something that brands and colors can emit a feeling about and makes people intrinsically understand who you are and what you stand for. Attracts aligned clients who are willing to pay what you're asking and listen to your expertise, making the experience that much better. That is ultimately how you grow and scale a business is being able to attract consistent leads that buy into what you're selling, believe that you are the person that they need to be working with, and are willing to pay your prices. And whether you believe it or not, branding does play a major factor in that. Simply choosing your favorite color just because it's your favorite color is not how you emit the right moods, motions and messages supposed to.