| Fashion Startup Support i love it when people think branding isn’t that big of a deal

Name: | Fashion Startup Support i love it when people think branding isn’t that big of a deal
Uploaded: 2024-09-18T18:38:00+00:00
Duration: 59 s
Channel: Christina Hall
Description: Short YouTube segment (Christina Hall) arguing that branding works subconsciously: branding messages target consumers’ subconscious to influence…

18 Sept 2024 · 1 min

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Short YouTube segment (Christina Hall) arguing that branding works subconsciously: branding messages target consumers’ subconscious to influence conscious decisions. Example: using blue hues produces calming effects and should be chosen deliberately by businesses to shape perception. The clip emphasizes branding as a business-facing, subconscious strategy rather than a conscious consumer choice.

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Average customers do not care about branding. Let me tell you why that's absolute bullshit. Because branding is not supposed to be a conscious thought for the consumer. It is supposed to be a conscious thought for the business. Now, when I say conscious, we all know that we have a conscious part of our mind, the thoughts that we are having that we know we're having, and a subconscious part of our mind, the part that we don't really tap into as much. Branding is subconscious. It's subliminal. It is meant to send messages that you aren't consciously thinking about. It is the same way people put blue to make calming effects. We aren't looking and saying, oh, blue, I feel calm. But studies have been proven that blue creates calming effects and reduces anxiety. When you have a brand that is supposed to emit a calm feeling, you would be better off using colors like blue or hues that are supposed to make people feel calm. That is just one extremely tiny example of how branding is subconscious. It is emitting a message to your subconscious which influences your conscious decision.