A short video by Christina Hall advising business owners to define a target audience using a provocative example: selling earth-shaped stress balls and considering that staunch flat-earthers would reject spherical “globe” products. The speaker warns against trying to appeal to everyone and urges clarity about brand values and ideal customers.
Chapters
I need you to remember that there are people on this earth who think the world is flat. They will literally get in full blown arguments with you because of how staunchly they believe the world is flat. Now I want you as a business owner to imagine if you didn't have a target audience, you're a business owner, you are selling stress balls in the shape of earth. I'm a firm believer that that's a globe, it's a spherical thing. That's fine if you don't. I really don't know who this video is going to attract, to be honest. But let's say you're in the camp that the earth is spherical. Flat earthers are not going to buy your stress ball because they don't. They reject the very theory. So what are you going to do? Are you going to, are you going to make flat stress balls? Now? Flat earth, map shaped stress ball, you definitely could. But is that worth your time? Is that what you're about? Do you believe the earth is flat? This is what all of you are doing. When you're trying to make your brand for everybody, when you are fearfully trying to attract.