Christina Hall explains her Globe Method for brand development, breaking it into quadrants: Grasp (research and audience understanding), Layout (planning and application), and Orchestrate (implementation and customer service). She says the method helped her attract better clients and raise prices.
Chapters
The reason your competitors are getting all the clients you want is because they're doing the stuff and you're not. The exact method I use to get high quality clients build an obsessed audience as well. Triple my prices in the last year.
And a half the method that I developed is called the Globe Method. It consists of four quadrants of approaching brand in a way to deeply understand. The first letter stands for Grasp, which is all about research and understanding your target audience, who you are as a brand, and what you hope to offer in terms of problem solutions as well as delivering on desires. The next quadrant L stands for Layout, which is all about taking everything we learned in the Grasp phase and applying it to our marketing plans, our offerings, as well as how we are going to structure it to actually reach our audience. This is all about planning and applying what we learned. The next quadrant O stands for Orchestrate, which is all about the actual implementation of everything we've understood and laid out thus far. This is putting everything into your marketing, onto your website, into the copy, as well as your overall brand experience and how it's supposed to uphold what you've laid out and what you understand about your target audience and most importantly, your customer service and what that looks like in terms of upholding what the brand is all about. Last one is the most important.