Going viral does not guarantee sales - having brand strategy that tells you how to speak to your

Name: Going viral does not guarantee sales - having brand strategy that tells you how to speak to your
Uploaded: 2025-04-23T19:34:29+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall compares two viral clips: one hit 300,000 views and gained 3,200 followers but sold nothing. The other got 70,000 views and generated over…

23 Apr 2025 · 1 min

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Christina Hall compares two viral clips: one hit 300,000 views and gained 3,200 followers but sold nothing. The other got 70,000 views and generated over $20,000 in booked-lead value. The difference was brand strategy designed to convert, not just reach.

Questions this video answers

Over 300,000 views.

Around 3,200 followers across both platforms.

Over 70,000 views on the primary app.

Around 11,000 or 'something in the teens' on the other app.

Over $20,000 worth of leads booked out her call calendar for over a month.

Chapters

This video got over 300,000 views across this app and the other one and it made me zero sales because it was not designed for sales, it was designed to grow followers. I gained around 3,200 followers across both platforms. If this doesn't show you how you need to stop trying to go viral to make sales as a business, I don't know what fucking will. Alternatively, this video got me over 70,000 views on this app and around 11,000 or maybe something in the teens on the other app. And it got me over $20,000 worth of leads booked out my call calendar for over a month. As a business, it's important to grow both your accounts and your revenue. If you don't know how to make content that does that, you don't have a brand strategy that shows you how to do that. You don't have a brand that makes people want to follow you or invest in. The reason I was able to do both is because I know how to speak to my target audience using my brand strategy and on the content that's built to sell. I'm building enough trust that people can go through my website, build trust through the content on there, and then inquire to work with me, which creates a lead. Then I can sell.