Christina Hall explains why she swears in her content: her target audience doesn't mind it, and it actually attracts the right clients while filtering out the wrong ones. Trying to appeal to everyone means repelling nobody, which weakens your brand.
Chapters
Let me tell you why I absolutely love getting comments like this on my TikTok. Bristol Graphics doesn't like that. I swear Bristol Graphics probably should not be following me. I swear in my content because the type of people that I want to work with will not be offended by swearing in my content. In fact, they actually might find it refreshing. But I'm going to take a gander and say Bristol Graphics is not following me because they might want to work with me one day. They're likely following me because they're really attracted to my content. I get a lot of followers and a lot of engagement and a lot of leads for my content and they can't understand how I do that. I have used the same method that I put my clients through that I use in my Mechanic brand membership in order to deeply understand my target audience. And since I deeply understand them, I know that swearing will not turn off the people who I actually want to reach out to me, to work with me, from reaching out to me to work with me. If you are not repelling people, you're not doing anything strong enough to attract people. And that is the thing that you need to know in order to be a magnetic brand. But by all means, if doing this strict, stuffy, white collar version of professional is working for you, keep it up.