#greenscreen #marketing #marketingtips #howtobuildabrand #businessowners

Name: #greenscreen #marketing #marketingtips #howtobuildabrand #businessowners
Uploaded: 2024-10-01T18:39:07+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall explains that a logo's job is not to literally tell people what a business does. Using Nike as an example, she argues that small or…

1 Oct 2024 · 1 min

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Christina Hall explains that a logo's job is not to literally tell people what a business does. Using Nike as an example, she argues that small or unknown businesses should not try to make their logo depict their product (e.g., a shoe); instead they should show their products in marketing and do the work to build recognition. She characterizes literal, descriptive logos as an amateur approach that often results in tacky designs.

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How are smaller or unknown businesses supposed to communicate what it is they do or sell if their logo is not telling people? This comes from a question of something I say a lot, which is it's not your logo's job to tell people what you do. And a great example is, does Nike have a pair of tennis shoes in its logo? No, and it never has. And a big argument people have is, well, Nike is really well known. I'm not really well known, so how am I supposed to use them as an example? Nike didn't start out being well known from conception. They, they had to put in the same hard work that you as a small business are supposed to put in in order to get people to know what it is you do and recognize your brand. The fact of the matter is it is an amateur approach to try to have your logo tell people what your business does. And that is why so many small business logos look tacky. This is one of Nike's earliest ad campaigns and it shows a person running and then it talks about what they sell. The logo is very small. It's down here. It's not showing a shoe in the logo. They show their product in marketing, in the.