Christina Hall reviews a small-business logo and explains why it looks DIY. She recommends sans-serif fonts over script, skipping pink, and hiring a professional designer if you want to compete with bigger brands at retailers like Target.
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I don't care who you are. This screams I did it myself. Nowadays people can tell logos are made in Canva and it gives I put the least amount of effort possible if I were going to make a modern brand that is meant to attract a younger target audience than the script font. I'm sorry but the original logo has zero personality. I would much prefer for a product based brand who's likely their goal as a small business is to exist in Target or something similar to have a sans serif but still fun font if they want to feel like a fun brand. Personally feel like pink looks tacky no matter what, but that's absolutely a personal opinion because I just hate pink is most of these people's goals to show up at a retailer and you have to be able to compete with the bigger brands and look like you are on par with them if not better. You do not do that having this logo. A Canva logo is almost always going to be less likely to look as good as it would if it was made in Adobe by a professional. But for people who cannot afford that, you really.