Hey brand designers - tough love from your favorite no BS designer friend (maybe not favorite after

Name: Hey brand designers - tough love from your favorite no BS designer friend (maybe not favorite after
Uploaded: 2025-03-12T21:34:13+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall directly addresses brand designers, admonishing them to stop expecting clients to understand the value of branding and instead learn to…

12 Mar 2025 · 1 min

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Christina Hall directly addresses brand designers, admonishing them to stop expecting clients to understand the value of branding and instead learn to sell that value by connecting creative work to clients' frustrations and business goals. She emphasizes designers must explain branding in client-relevant terms, use marketing and sales conversations to bridge that gap, and offers that her creative coaching helps designers create marketing content and sales processes to reach ideal clients and speak effectively to them.

Chapters

Okay. If you're a brand designer, I'm going to bully you right now. So many of you comment on my videos like, yeah, but I can't understand how to get a client to agree with me. My client doesn't see the value in a strong logo. My client only wants a logo. They don't want a full brand. They don't understand. It is not their job to understand. It is your job to help them understand as it pertains to their life, their frustrations, and their goals. You're a business owner now, babe. You have to sell to them. It is not their job to know everything you know about branding. You have to to explain to them in a way that makes sense to them in a way that connects where they're at to where they want to be. You should be doing that in your marketing and on your sales calls. If you don't know how to do that, you need someone who can show you how to connect creativity with actual business goals. This is exactly what I do with my creative coaching client. I have helped them create marketing content so that they can actually reach their ideal target audience who is going to respect them for their work as well as help them build sales processes so that they can actually speak to their clients.