Christina Hall tells business owners why their social media isn't working: no brand strategy, weak visuals. Posts feel off and don't generate leads because your message and design don't align. Fix the strategy and design first.
Chapters
The reason you hate posting on social media as a business owner is because you don't know what the fuck to post on social media. The reason you don't know what the fuck to post on social media is because you've done no brand strategy work for your business. You also probably hate putting together carousels that look nice or read well and everything you create you think looks like shit. And you don't even really want to post, but you know you have to post or else you're never going to get any leads. Then you post something you don't get any leads from and you get super frustrated because no one's commenting, no one's following and no one's reaching out to work with you. Well, it's because you're saying the wrong shit and your shit looks like shit. You need a brand with strategy and design to back up your strategies that when people see everything, it all clicks and connects. They build trust when you not only messaging wise but visually and you have a core differentiator that sets you apart from everyone else in your industry so that you're the only viable person for them to go to because you're the only one speaking to them the way that you are. And your brand looks sick as fuck. So they're like, wow, this person knows their shit, this person is worth my money. And then they inquire to book with you if you don't know how to do that. You need a brand strategy and you need a strong brand visual to back up that strategy.
