How my client got an extra 4K/month! #businessowners #businesstrategy #branding

I helped my client go from $6,000 months to $10,000 months. And not only that. From only getting bookings through a referral site where she was constantly having to pay referral fees, to now getting her own bookings through her own website, as well as being booked out six months in advance constantly. Here's how I did it. We created a brand that felt like her because these people would be working directly with her. It was a personal brand. The brand needed to make her look trustworthy, intelligent, skilled, and also expensive. In the past, she would get skepticism and pushback on her pricing. She didn't look like brand wise. She was worth what she was asking. She had competitors in her space who had less skill than her, less education, and less industry experience. But we're getting more clients and making more money than her. The difference was her competitor had a branded experience that made her look trustworthy, intelligent and able to do the job. The difference was her competitor had a branded experience that made her look trustworthy, intelligent and like she could do the job. We created a brand that made her look smart.