how to build a website #marketing #marketingtips

Name: how to build a website #marketing #marketingtips
Uploaded: 2025-02-04T19:25:19+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall says your about page shouldn't be about you. People care about themselves, so write copy that tells them about you while talking to them…

4 Feb 2025 · 1 min

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Christina Hall says your about page shouldn't be about you. People care about themselves, so write copy that tells them about you while talking to them about themselves. Treat it like long-form sales copy for your niche.

Chapters

Someone's upset. I never claim to know everything, but thank you for the attitude. It breathes spicy life into me. Since you asked so condescendingly and not kindly at all, I'll tell you an about page is not about you. And here's what I mean by that. Here's what we know about people on the Internet. They don't give a about you as a business owner. They give a about themselves. And therein lays the problem. You also give a about yourself. So you think other people give a about you. Which is why when you do an about page, you write all about your yourself. This is when my cat died. That struck a chord in my life. I went into a downward spiral. Quit my job. Then I needed to do something for myself. So I landed on this thing. Nobody gives a shit. An about page is still about your target audience. It's just telling them about you while talking to them about themselves. And if that's confusing, I get it. That's why copywriters have jobs. An about page should sell just as strategically as a homepage. A long form sales page. It's niche.