Christina Hall reviews a small ecommerce site (Drop in the Ocean Shops) that sells eco-friendly/zero-waste products and gives practical UX and sales-focused suggestions. In this chunk she criticizes an auto-scrolling carousel (too many slides, conflicting information, poor attention retention) and recommends promoting ‘best-selling zero waste products’ higher on the homepage rather than in the carousel.
Chapters
Let me show you what it looks like when I land on your website by roasting someone's website. We have a drop in the Ocean shops website right here. At a glance I've learned they sell zero waste kind of eco friendly products. Their site is not bad. There are some things I would improve though. One thing I'm not a fan of is the auto scrolling carousel. You've got about like six slides. I think carousels are a tricky thing in web industry. UX designers hate them because they are actually so bad for retaining people's attention. The problem with carousels is you've got a time limit on how fast people can read and you're also giving them way too much conflicting information. There are good ways to do carousels, but with every one of your carousels I would actually make it a different section on your homepage. Another problem with this is that with your carousel you jump right into selling several different products. Too much too soon. I actually scrolled aways down the page and saw best selling zero waste products. I would actually put something like this up at the very top of your page, not on a carousel. Maybe something like zero waste products for the calm.