A short YouTube critique by Christina Hall of a DIY logo for Sophia’s mom’s coaching business. Hall praises some simple choices (heart inside the A), flags legibility and balance problems (oversized A, small tagline), warns against generic heart symbolism, and recommends developing distinctive symbolism, purposeful colors, and typefaces that communicate independence and uplift. She closes with a plug for her CANVA Logo Mastery course and an invitation to submit brands via Instagram.
Chapters
Lets roast a brand. We are looking at Sophia's mom's coaching business. Overall, this isn't terrible. As DIY brands go, there's nothing incredibly standout or unique about this logo, which again, could be good or could be bad. The reasons it could be good is because if you're having a hard time making it unique, it's better than trying to hodgepodge something that doesn't work together. You might as well stay basic. When it's so basic, it doesn't stand out very much from the crowd. One thing I can appreciate about this logo is the heart inside the A. I don't know if that was intentional, but while it's an obvious symbol, it's not done in an obvious way. I want to talk about that small line of text that says Love and life coaching. A lot of business owners think it's your logo's job to tell people what you do for them or what you sell. That is not necessary. And in fact, it ends up being too much of a strain on the eye to try to read that. A logo should be quickly identifiable. And if you want a version of your logo that does have love and life coaching underneath it, that's great. But I would not make it your main logo. Telling people what you do should be reserved for signage, marketing, et cetera. I'm going to hope it's pronounced akasan and and it's a little illegible to read simply because that A is so much bigger than the rest of the letters. It feels off balance. It feels like a completely separate word. Looking at another version, the lower section is a lot more legible and I can actually tell what the brand name is. I would say that this version, though, is a bit too tall with that A on there. If you can come up with a unique symbol for your business to go to the left of it, that would be an outstanding logo. I want to try to encourage you not to use heart symbolism because anyone can use symbols for the whole of the industry, but not everyone can use symbols that signify what you stand for as a brand. I asked Sophie a couple more questions about what her mom's business stands for and why it's unique, and she said that it's because it uplifts people to be their own coach and empowers them to be independent. Beyond this coaching, what I would encourage you to do, and I teach this inside my CANVA Logo Mastery course, is to create symbolism and use colors and typefaces that are going to embody that type of independence and uplifting feelings, because right now it just looks like a pretty logo with pretty colors. And I want your logo to have more meaning behind that. But what do you guys think? I was really nice to Sophia because she was really nice to me when she asked me to look over this logo. But if. If you want me to roast your brand, follow me on Instagram and send me a dm, and maybe yours will be next.
