A short YouTube monologue by Christina Hall arguing that brand design and logos influence perceived value and customer willingness to pay. She explains that when branding looks 'cheap' customers judge price negatively, delay decisions, or avoid responding; improving a logo can signal higher value and enable businesses to raise prices to support their livelihoods.
Chapters
Your logos look cheap. And here's how I know. When you tell people how much you cost, they tell you you're too expensive. Or even if they don't tell you you're too expensive, they say, like, I need to go check with my husband. And then they never respond to you. Or they tell you that's just not the budget right now. Or people message you what your price is. And then when you tell them, they never respond. They are judging a book by its cover, literally. And your brand designs don't look like you cost what you're asking. You don't look like you should be as expensive as you are. If you don't believe me, you can look at my redesign video. All of the people who say they prefer the original logo that I redesign, especially on the bakery one, people are saying, I like that logo because I know it's not expensive. I like that logo because it looks handmade and I can afford it. I like that logo because I can tell it's a small business. They were effectively saying, that logo makes that brand look cheaper. If you're a business owner, you don't want to look cheap. You want to raise your prices. You want to make enough money to feed your family, to quit your job, to.