How to get better clients #howtogrowabusiness #businesstok #entrepreneurtok #howtotiktok

Name: How to get better clients #howtogrowabusiness #businesstok #entrepreneurtok #howtotiktok
Uploaded: 2024-09-09T20:34:49+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall (creator/uploader) advises that visual aesthetics alone won't make a brand resonate; the core problem is a brand failing to tell the…

9 Sept 2024 · 1 min

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Christina Hall (creator/uploader) advises that visual aesthetics alone won't make a brand resonate; the core problem is a brand failing to tell the business's unique story. She frames a brand as a "golden thread" expressing values and vision across the business; when aligned, it attracts the right target audience. Hall positions her brand strategy and design sessions as the solution for crafting story-driven brands that connect with customers.

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I don't know who needs to hear this, but if you feel like your brand does not truly reflect who you are and you're trying to fix it by experimenting with different looks, different ideas, you might think that your brand just needs the right aesthetic. And once you find it, it's all going to come together. But the real issue is your brand is not telling your unique story, and that's why it's not resonating. Your brand should be more than just a logo and a color scheme. It needs to be a golden thread woven throughout your entire business that is an expression of your values and your vision. When your brand expresses who you are as a business, it will naturally attract and connect to your perfect target audience. This is exactly what I help my clients achieve in our brand strategy and design session. They are not just crafting beautiful brands. They are crafting brands that feel deeply connected to what their vision and purpose is. If your brand isn't telling its story properly, focus on making it more connected with your target audience as well as your brand's story.