Christina Hall explains that business owners who have scaled to roughly $20–30K monthly often delegate social media to contractors but lack consistent brand standards across platforms. This inconsistency reduces customer recognition and repeat purchases; aligning brand visual aspects for contractors is presented as a solution to increase trust and repeat customers.
Chapters
You've successfully grown your business to like 20 30k months, but managing your brand presence across multiple social media platforms, online presence, et cetera is getting like, increasingly chaotic. You aren't making that amount of money because you have all the time in the world, so you've likely delegated out to social media managers or content makers. And if you don't have a set standard for creating brand consistency across all those platforms that your contractors can follow, you're likely leaving money on the table for customers to come back to you because you're lacking the consistency that they need to recognize you over and over again each time they come across a piece of content. Even if your customers were happy with your services, your inconsistency can cause confusion, and confusion leads to a decrease in them advocating for your brand, either to people like them or for themselves to come back again. You're likely missing the opportunity to build further trust and increase that repetitive recognition that you need for people to come back to you. By establishing and aligning your brand visual aspects.