Christina Hall breaks down how to build a brand strategy that separates who you are from who your brand is. Start by documenting your target audience, what they want, and where to find them. A written plan beats guessing every time.
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If you want your brand to grow as fast as my luteal phase hormonal zits, then you need to listen up. You have to start with a strong foundation. And I know that's totally vague. That doesn't help anyone. So what I mean by a strong foundation is you need a brand strategy before you swipe away because you're like, I don't even know what the fuck brand strategy is. That's just some other buzzword. Let me explain it to you while you can. Enjoy my zits literally growing. As I speak, a brand strategy is going to have recorded down, written down in a document, who you are as a brand. And I know that's also an ambiguous topic, but who you are as a brand is completely different from who you are as a person. This is especially important for personal brands because it's very easy to confuse who we are as a person, who we believe that we put out as a person versus who we need to put out as a brand Persona so that our target audience buys into our brand and business and what we offer. It also records down exactly who your target audience is, what are their hopes and desires, what, what do they like to do? Where can you find them? Where do you need to be?