How to have a website that sells

Name: How to have a website that sells
Uploaded: 2024-10-11T20:14:41+00:00
Duration: 49 s
Channel: Christina Hall
Description: Short advice from Christina Hall on making a website that converts: (1) drive traffic to the site, (2) keep visual and verbal branding consistent between…

11 Oct 2024 · 1 min

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Short advice from Christina Hall on making a website that converts: (1) drive traffic to the site, (2) keep visual and verbal branding consistent between social media and the website, and (3) design a deliberate sales experience that anticipates how visitors shop. Hall emphasizes that many sites fail because they miss the sales-experience step, costing sales.

Chapters

This is exactly what you need to do if you want a website that sells and nobody does. The last one first, you need to get people on your site. Having a great site does not mean people will magically find it. 2 It needs to be on brand. If you have certain colors, ways of talking or photos on your social media. But then people go to your site and it's completely different. Your website is giving off inconsistency and therefore people are subconsciously not trusting it. And third, you need to have a sales experience. You can't just list a bunch of information about what you do or what you sell and expect people to just instantly jump on your offers. You have to have anticipation for how people are going to want to shop on your website and then emulate that experience on your site. So many people miss the last step and it's the biggest reason you aren't seeing results from your website and that's what costs you sales. So now that you know this, does this change the way that you're going to approach your website?