Christina Hall explains how to raise prices without doing more work. The key is looking like you cost what you charge, since buying decisions are mostly subconscious and driven by appearance. Focus on outcome and perceived value instead of adding extra offerings.
Chapters
If you're a business owner and you want to raise your prices, but the only way you feel like you can do that is by adding more work to your plate or including more in your offer, you are only creating more of a problem for yourself. The fact of the matter is, as long as you are solving the problem that your customers are coming to you for, they don't really care if there is more. They just want the output that you promise. But that doesn't mean that you can't raise your prices from your current services. Especially if you have proven that you can do this over and over again, or you know you have the skill, or you've grown in your skill, that is reason enough to improve your prices. But the real thing people need in order to buy into your raised prices is you have to look like you cost what you're asking. The reason you have to do this is because our brains are processing so much information every second and most of it's subconscious. So we subconsciously judge things by the way they look. It is all about perception. And when we see something that we're about to invest our money in, and it subconsciously is telling us that it's not really looking worth.