Christina Hall explains why business owners hitting consistent five-figure monthly revenue start rejecting low-quality leads. Instead of changing tactics, refine your brand strategy and messaging to attract the clients you actually want.
Chapters
Something happens when you finally start making five figure months in your business. And I want anyone else who's also grown to this level to weigh in and tell me if I'm right about this. But you really start to understand who it is you want to be working with. Like when you're first starting out, you kind of are willing to talk to more people, take more people, because you're starting out, you just want to get the experience, you want to get the clients, you want to get the reviews, et cetera. But once you're making that more comfortable amount of money, you're kind of like, okay, but I don't want to work with people like that anymore. Or these now are the only types of people I want to work with. But if you spend all of this time using this exact strategy, messaging, whatever you've been doing to get to the place that you are, you don't want to abandon it just because you want to start attracting different types of people, because it worked with some people, but it also didn't work with others. So what you actually need in order to fix that so that you can keep growing and only have the people that you do like working with, is you need to fine tune your brand strategy. There's something that's still attracting the types of people who you had been attracting crafting and don't really want to work with.