Hurrell THIS IS WHY WE REBRAND #marketing #marketingtips #branddesign

Name: Hurrell THIS IS WHY WE REBRAND #marketing #marketingtips #branddesign
Uploaded: 2025-01-31T00:29:00+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall explains the purpose of high-end branding: intentionally repelling customers outside a desired price point and repositioning…

31 Jan 2025 · 1 min

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Christina Hall explains the purpose of high-end branding: intentionally repelling customers outside a desired price point and repositioning messaging/appearance to attract higher-paying clients. She illustrates with a price-example: a service charged at $200 producing $10,000 value for clients can justify rebranding to appear worth $5,000 and targeting buyers who can pay that amount—thereby abandoning lower-priced customers.

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Eleanor, I fear the point went right over you, girl. That is the point. That's the point of high end branding, is to repel people who are not in your price point. That's the point. When you rebrand, you pivot to a different target audience. So when people are charging, let's say, $200 for. For a service, and they know they are worth more, they know they've maybe they've worked for a few people at that $200 price point, and they're making those people $10,000 within a month of working with them. Holy shit. $10,000. I should be charging, like, 5,000 bucks for the service. So we rebrand. We rebrand to look worth $5,000. We align our messaging to the people who can pay $5,000, which then.
Abandons the other people as intended. We don't want $200.