Christina Hall lists the client requests she refuses. She won't just execute ideas verbatim because they're often unoriginal, and she won't design clichés like scissors in a hairstylist logo unless there's a real reason. Design should evoke feeling and align with brand values, not copy what everyone else does.
Chapters
Other designers do that I would not be caught dead doing why you shouldn't want me to do them. I'm saving the biggest for last because it's the request I get the most and I won't fucking do it. This is ranked from the most flexible I would be to the least flexible. Number one, I won't just take the idea you have in your head and make it. The reason being is most of the time the idea in your head is the same idea that 50,000 other people in your industry already had, or it makes no sense in terms of representing your brand's voice and vision and values. The way I design is to evoke feelings, and we can't evoke feelings if it's just an idea you had with no foundation or basis. The reason I would be flexible on this is because you might have a great idea and it might be founded in your core values and messaging, etc. The second is to design with mainly industry in mind. Point of branding is to stand out in your industry, and you can't do that if you look exactly like everyone else in your industry. I only want to work for people who want to stand out and capitalize on their industry and be that in their industry. So if you're a hair stylist, I'm not putting scissors in your logo. That is where I'd be flexible on it is if it's really fun.