Transcript excerpt of a Christina Hall YouTube video expressing her design philosophy: she insists on conducting a strategy session before designing so visual identity communicates a business's core message; she avoids imposing a personal signature style to prevent clients’ brands from looking alike; she values flexibility when clients already have strategy and emphasizes her range across design styles.
Chapters
Other designers do that I would not be caught dead doing why you should not want me to do that. Part 2 this is ranked once again for most flexible. I would be to least flexible. The first would be designing without doing a strategy session first. The reason being is that I should understand the actual core message of your business and it's my job to design brand visuals that communicate that message visually. That is what creates visual consistency with both your brand and your messaging along all of your digital touch points. The reason that I would be flexible with this is you may already have strategy that you can provide to me, in which case we would do a different package that does not include strategy. The second is designing based on my own personal design style. This is really common with designers, but I hate when they design with their own style because that means every single one of their clients have the same style as each other. Which creates a bit of an issue for me where you're not exactly standing out anymore because your brand looks like a bunch of other people's designs. I like to think I have a certain amount of range. I'm interested in many different design styles, which gives me the skill and ability to help design in a style that completely.