Christina Hall shares three ways to stand out from competitors: reframe competition as other choices your audience might make, then offer something genuinely different. She gives examples like a hyper-specific service or a course on one concrete skill, like ideating content when stuck.
Chapters
These are three ways you can stand out from your competition right now, and I'm going to create a special bonus one at the end for what you should never do. But first, for the people who don't know you want to stand out from the other people in your industry. Don't get hung up on the word competition or competitor. That literally does not mean you have to view them as competition. It is simply a business that your target audience could opt for instead of you. The easiest way to get people to work with you over your competitors is to offer something different that your competitors do not offer. And here are three ways you can do that. The first is offering a service that nobody else offers in your industry. It could be extremely specific. For example, whereas people are creating entire content courses, perhaps you can create a course specifically on how to ideate content when you're stuck where to look for inspiration things people aren't thinking about doing right now. Another way you can be different is the product or service you offer. Can.