Christina Hall critiques common, generic Canva-style logos (e.g., script fonts and obvious icons like cameras) and argues for creating original, simplified marks that prioritize brand personality and legibility. She plans to demonstrate an alternative design that avoids clichéd symbolism so the client can better stand out in their industry.
Chapters
We know what professional logos look like and it's not like this. Logos like this that have 2016 script font, super obvious iconography that tells you what your business does. It spells amateur. I really want to focus on doing something more original so that this person can stand out in their industry. Instead of look like every other person who's a photographer with a camera in their logo, instead of using super obvious symbolism, I'm going to focus on creating a strong, memorable logo that stands out from their competition. By not having a camera that doesn't overpower the actual name of their brand and gets across the brand personality that they're hoping to put out there, not only is the logo already more legible, but it's more visually interesting. The simplification makes it look more professional in and of itself. We don't rely so heavily on what we think a logo should communicate and focus on making it a strong brand instead. You can leave way for more ideas to come into play that you might have not originally thought about. I have a bit of an idea I'm going to try out and we're just going to see, see what happens. Gonna be for all y' all who just are dying to have some piece of symbolism in a logo.