I know you have a deep emotional attachment to your brand

Name: I know you have a deep emotional attachment to your brand
Uploaded: 2024-05-15T20:34:00+00:00
Duration: 52 s
Channel: Christina Hall
Description: Christina Hall argues that businesses need to refresh their brand messaging and visuals when launching materially different products. Using the same…

15 May 2024 · 1 min

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Christina Hall argues that businesses need to refresh their brand messaging and visuals when launching materially different products. Using the same branding for new offerings fails to attract new customers, she says. A brand refresh keeps you recognizable while opening doors to different clients.

Chapters

I truly do not care who you are as a business. If you are adding new products or new offerings that are a different beast than what you started with or what you've been operating with recently, you have got to take a look at your brand because the same messaging and the same visuals may not work for the new people who you're obviously attracting different people. If you have a completely different product or offering, a brand can remain recognizable. Remain on brand with what you've been doing while still adjusting to accept these new customers and clients. You need to keep up with your pivots on the front end as well. Otherwise, this new product or offering that you're so geeked over putting out there is going to flop. A brand refresh does not have to be a rebrand. Something to think about.