I recorded some parts of a brand audit I sent out yesterday because there were some pretty important

Name: I recorded some parts of a brand audit I sent out yesterday because there were some pretty important
Uploaded: 2024-06-21T15:31:00+00:00
Duration: 59 s
Channel: Christina Hall
Description: A short YouTube clip of Christina Hall delivering a brand-audit style critique of logo options. Hall favors a more unique/recognizable mark (option…

21 Jun 2024 · 1 min

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0:59

A short YouTube clip of Christina Hall delivering a brand-audit style critique of logo options. Hall favors a more unique/recognizable mark (option two/sample 2) over an overly simplistic one, and warns against using literal iconography that ties the logo too closely to current products or operations because that can force repeated rebranding as the business evolves.

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And I think more exploration could be made there to create a more unique mark. With option one, I think it might be too simplistic. With option two, it's more unique, it's more recognizable, and I think this is probably the strongest. I do want to say, while I'm not discouraging you from using it, because I think it can be used properly, it's not mandatory, required, or even necessary for you to to try to visually express what your business does in your logo. Your brand.
Is not the explanation of what you do, because your brand could evolve. Your business, your operations, what you offer could evolve. When you put such specific iconography into your logo, you're siloing yourself. So you have to revamp your logo every single time. While I do think that this is one of the stronger versions, because I think the sample 2.