✨ I say this with so much love... Stop assuming that a shiny new logo or a trendy color palette will

If you're a business owner, you have to stop obsessing over your logo. And I'm a brand designer who makes most of her money designing logos, so I would listen to what I have to say. Business owners are often told, even by people like me, that a great logo will help you make a successful brand. Which is true. But here's the thing. Many of you are struggling to get clients and grow your business even with a beautiful logo. Focusing solely on your logo while neglecting your brand strategy is a huge mistake. Logos alone do not tell a story or help connect you with your target audience. It's like having a beautiful cover on a book with nothing inside. What you actually need is a comprehensive brand strategy that defines who who you are, what you stand for, and shows you how to communicate with your audience. That is truly what drives engagement and loyalty. And this is exactly what I help my clients achieve. We start before the visuals and actually plot out exactly how your brand is supposed to behave out there and how to get your target audience attracted to your brand so you can deeply resonate with them and stand out among your competitors. Then we move on to the visual portion, which is supported by everything we know about the brand. With the brand strategy, this is always what creates the strongest visual.