If you dont get sales on your website... listen up! #sales #websitesales #brandstrategy #strategyses

Name: If you dont get sales on your website... listen up! #sales #websitesales #brandstrategy #strategyses
Uploaded: 2024-05-07T21:25:01+00:00
Duration: 59 s
Channel: Christina Hall
Description: Short motivational marketing video by Christina Hall advising small business owners that poor website sales are usually caused by self-focused messaging…

7 May 2024 · 1 min

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Short motivational marketing video by Christina Hall advising small business owners that poor website sales are usually caused by self-focused messaging. She urges creators to adopt a customer-centered brand strategy: identify prospects' pain points, describe their feelings, and show how your product or service removes that pain (includes a client example about TikTok content).

Chapters

If you don't get sales on your website, the problem is you. And I'm going to tell you why. You are talking about yourself and your business way too much. People do not care when you were founded. They don't care about your child's birth story and why that inspired you to start your business. You have to stop talking about yourself like you are the absolute bee's knee. Talking about how great you are is not how you get people to buy from you, to hire you to pay for your services. You have to flip it around and talk about them. And this is what I mean, because you're probably like, well, how do I tell them that I'm competent enough to provide them these services? Or how do I tell them that my product is good enough that they want to buy it? Why do they need your services? What are they experiencing? How does that make them feel? How can you make them not feel that way anymore? How can you get them what they want if you don't know what those things are? You need a brand strategy. I literally just helped a client today figure out how to post the most amazing tiktoks that I know are going to get her clients because we understood the pain points of our target audience. The strategy session opened up so many things for her. She was taking notes like crazy and she.