If you don’t know how to attract the people you want and repel the people you don’t - you aren’t

I don't know if anyone has seen this post on thread. The lady was complaining about the Target commercials because she had no idea, like what was going on in them. She was talking about how there was a lady with a weird accent and she didn't understand, like, what the goal of the commercial was. She said a very important line. They're actively repulsing me and making me not want to shop there. Pause to read the whole thing. The commercial she's talking about is one where Kristen Wiig is starring as a classic reprised SNL character that she's done that's like really, really culturally popular, and it wasn't very long before people started coming for her in the comments, like explaining to her that's a really classic SNL character. She allegedly loves Kristen Wiig but hates whoever this character is and doubles down the fact that she maintains it does nothing for Target's brand. Goes on into the comments to say that she was an advertising major, which I guess means she knows what she's talking about. What's hilarious to me as a brand strategist and a brand designer is that if she is being actively repulsed by their commercial, she is no longer the target audience, no matter how much she thinks she is. Target has shifted a lot in the.