Christina Hall warns service providers that word-of-mouth referrals only work if prospects find a polished website and strong brand online. Without a cohesive web presence, recommended customers will look you up and leave.
Chapters
An online service provider and most of your marketing is through word of mouth. I want you to imagine something with me for a minute. Things may be going perfectly fine, you may still be getting clients through recommendations, etc. Things feel good, but most often when I recommend to people by voice of mouth, I'm just offhandedly saying like, oh, I work with so and so. You should check them out. How many people do you think might be checking you out and deciding, I don't know, where are they going to look for you? Do you have a website? Do you have a strong brand that makes you feel cohesive, trustworthy and like you're worth what you're asking? Is it possible that people who have been recommended you go and check you out and decide that they're turned off because you don't feel like you're at the caliber that the friend recommended you at, even though we know you are? A lot of people might think branding and websites are simply for people who are only online brands and don't have word of mouth marketing, but it's so important to have both because you never know when someone might just stop recommending. Maybe they get out of the industry. Maybe they've already recommended you to all their friends. I would be terrified if I had strictly word of mouth marketing because that's reliant on something I have no control over. You need a branded social media experience and.