Short advice video by Christina Hall arguing that online businesses need a cohesive branded experience—not just a single logo—to build subconscious "micro trust" with customers. She emphasizes consistent brand styling and professional design across digital touchpoints (website, Instagram) to increase trust and conversions.
Chapters
If there is one thing you need for your online brand, it is a cohesive branded experience. That means you cannot just have a logo floating out there that you slap on your shit like your website and your Instagram. I hear people all the time saying, like, oh, your Instagram feed doesn't matter. But when I change my Instagram feed to look like a branded experience, everything changed. And not only that, but my website is the same exact way. There's something I call micro trust. And it's something that's like a subconscious thing that people don't realize is making them trust you more as a business. And you achieve that through specific specific brand styling, professional brand design, and also a cohesive branded experience across all of your digital touch points. If you think about this in the same way as you go through relationships, when you have a friend or a partner who is consistent, you trust them more. You trust them with your heart, with your secrets, with doing things that you need them to do for you. It is the same way with online businesses. But now you need them to trust you enough to give you their money. You do not do this by slapping your logo on shit and calling it good. If you want to create.