Short YouTube clip in which Christina Hall advises entrepreneurs/service providers that believing “nobody can afford you” usually stems from a poorly defined target audience. She critiques vague demographic answers (e.g., “women in the US, 25–45”) and urges listeners to precisely identify and leverage who they’re speaking to so they attract the right, paying clients.
Chapters
I saw this post on Threads today and I thought to myself, what would I say if this person got on a call with me on one of my brand intensives, on a sales call with me? What would I say to them? I would ask them what they've actually done to figure out who their target audience is. And I'll tell you what most people say to me. They say, yeah, my target audience is like women who live in the US age like 25 to 45. And I have to always find a kind and respectful way to say that's not a target audience. And that's the reason you don't know how to speak to them. That's the reason you are attracting people who may think they need your services but can't afford your services. You don't actually know who you're talking to. And that's why you feel like you're constantly getting people who can't afford your services. That's why you're believing that nobody can afford your services, because it's all you're seeing over and over again. Really, all you need to do is perfectly grasp who it is you're talking to and then leverage that.