If you’re a business owner and you’re sick of making tweak after tweak to try and get recognized -

I don't care who you are. If you are constantly tweaking your strategies to keep up with your competitors, thinking that that's the way you stay relevant, you are missing the bigger picture. The real problem with your brand is that you're not setting the standard, you're following it. I had a client come to me who had been around for 12 to 15 years in their industry. They were representing some pretty huge names in the talent industry, and they should have been setting the standard. The problem was their brand. It didn't look anything like they. They were industry leaders. When you have a brand that's been around that long, it's important to do whatever you can to try to maintain the recognition of that brand. And when a brand looks lackluster, that's really hard to do. But we don't shy away from doing shit just because it's hard. We completely transform their visual brand by taking a really boring, common piece of iconography and turning it into something unique that no one else had. Not only that, but we created a brand for them that had them looking like the absolute top dog in their industry. They went from following a standard to setting a standard, because the second that they released their rebrand, people.