If you’ve been around for awhile and know there are people in your space with less skill, knowledge,

I've worked with clients who have had decades of industry experience and yet newcomers in their industry were beating them out getting more clients than them, making more money than them because the newcomers had more established looking brands even though they were not more established. The reality is it doesn't really matter how much authority you do have. If you don't look like you have it people are going to buy into your business. I don't just design what a client comes to me and asks for. They aren't coming to me with knowledge on how to design to appeal to their target audience. I look at the whole picture, your target audience, your competitors, where you're currently at your entire landscape and design to adapt around that and rise above it. The goal is to elevate you above your competitors to target your specific audience who are going to be the people who want to come to you, want to pay you what you're asking and believe you are the authority.