Christina Hall explains why most people's social media posts flop: they have no brand strategy. Without knowing what to say, who you are, or why you're different, your ideal audience won't recognize you. Top social media courses start here, not with tactics.
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You hate posting on social media because none of it ever pays off for you. You hate doing it because you don't know what to fucking say. Whenever you do post, it feels like a complete fucking waste of your precious and valuable time because it's not paying off for you. You're not getting leads, you're not getting sales. You post, excuse my French, some random bullshit just to post because you know it's important to be consistent. But none of that consistent posting is actually getting you anywhere because you're not saying anything. You need a brand strategy that's going to tell you what to say, who you are, why you're different, and explain that in a way that your ideal, your perfect target audience can absorb and understand and go, oh, fuck, that's the person for me. You can't do any of that. You can't say those things. You can't get that reaction from your target audience. Without brand strategy, I can't tell you I am a habitual course collector. Every single social media course, from all the top people, mind you, every single one starts with brand strategy. Whether they call it that or not, none of them.