Marketing tips for small business owners who dont want to keep lying to themselves

Hey, when you tell yourself, oh, that only applies to big businesses if Nike and Apple and Duolingo etc do it, that doesn't apply to me because I'm a small business. Ho. How did you think they got big? And you may not even be trying to get big, but that does not mean you've got this secret set of rules because you're a small business. The branding principles apply, the marketing principles apply. It's all sales psychology, marketing psychology and advertising. It all applies. You are not special. You don't need anything different. You need the same shit, the same outline, the same skeleton. You need to fill it up with your own guts and skin. Stop telling yourself just because you're small, you don't have to do the same things. That doesn't make any fucking sense. They all were small once. Also, they did not have sneakers in their logo or a laptop in their logo. Like, why? Why do you do this to yourself? Do you like telling yourself that there's this secret arbitrary set of rules that no one's defined that applies to you? And like trying to tell yourself.