Christina Hall delivers a direct, informal monologue telling small business owners that marketing, branding and sales psychology principles used by large companies (Nike, Apple, Duolingo) also apply to small businesses. She argues there are no special rules for small businesses—use the same frameworks and fill them with your own brand personality—and criticizes the myth that smallness excuses skipping established marketing practices.
Chapters
Hey, when you tell yourself, oh, that only applies to big businesses if Nike and Apple and Duolingo etc do it. That doesn't apply to me because I'm a small business. Ho. How did you think they got big? And you may not even be trying to get big, but that does not mean you've got this secret set of rules because you're a small business. The branding principles apply, the marketing principles apply. It's all sales psychology, marketing psychology and advertising. It all applies. You are not special. You don't need anything different. You need the same shit, the same outline, the same skeleton. You fill it up with your own guts and skin. Stop telling yourself just because you're small you don't have to do the same things. That doesn't make any fudgeing sense. They all were small once. Also, do you like telling yourself that there's this secret arbitrary set of rules that no one's defined that applies to you? And like trying to tell yourself you have to pitter patter and figure out how to do it? No. It's all laid out there for you. People like me have learned it all, trying to show you day in and day out and you'll be to be like.